No one is surprised that 18-28 year-olds watch twice as many movies as any other age group. What is surprising is that the average number of movies self-identified ‘evangelicals’ saw in 2012 is larger than followers of any other religion. If Hollywood is listening then the future of movies could be greatly shaped by tastes of young Christ-followers.
Millennial Data Love Debate: Why We Keep Arguing Over the Data We Discover
Are Millennials more influenced by advertising than previous generations, or less influenced? Depends on the data we love the most. by David Kinnaman Millennials (or Gen Y, or Mosaics) have caused a lot of new study and discussion. I was…