No one is surprised that 18-28 year-olds watch twice as many movies as any other age group. What is surprising is that the average number of movies self-identified ‘evangelicals’ saw in 2012 is larger than followers of any other religion. If Hollywood is listening then the future of movies could be greatly shaped by tastes of young Christ-followers.
The Future of Faith in Film? Youth and Evangelicals Outstrip All Other Movie-going Audiences, by David Kinnaman
