Many of my same industry friends who won’t watch or rent a movie that describes itself as “Christian” are more than willing to sit down and watch a cheesy Hallmark special of similar quality. Why?
The Future of Faith-Based Filmmaking: What is a Christian movie? by Mike Rinaldi
What is the difference between a “Christian” movie and a “Faith-based” film? Many people use the terms interchangeably but they are very distinct things. The distinctions may appear too subtle to make a difference, but believe me, when you talk to studio executives and marketing departments… they are acutely aware of the distinctions. You should be too.