What happens when the unique spiritual characteristics and technological trends among Millennials collide? The latest study from Barna Group explores just that. In an era of radical transparency, Millennials have a heightened sensitivity for artificiality and false promotion. Any leader or organization who wants to engage the next generation—whether from the pulpit or the classroom—needs to take care not to make false promises or exaggerations in their messages.
Authenticity in an Age of Spiritual Fact-checking: How Technology is Changing Millennial Faith, by David Kinnaman
