“(A) strong, visible, salient, or intentional faith is not operating in the foreground of most teenager’s lives. Their worldview is little more than moralistic, therapeutic, deism, or more specifically, ‘whatever.'”
– Christian Smith, and Melinda Lundquist Denton. Soul searching: the religious and spiritual lives of American teenagers.
Jon’s students broke his heart. As recently appointed pastor of his church and headmaster of their school, he strove to provide his students with the best biblical instruction and ‘spiritual formation’ programming available. Yet despite his every effort they were completely apathetic about their faith.
Sure, most attended church each Sunday, but it didn’t impact their daily lives one wit. Everything was one giant ‘whatever,’ as they wasted their vast potential in partying and public drunkenness. His youth group was literally the laughing stock of the town. Slowly Jon came to the sobering conclusion that ‘business as usual’ was failing his students. Something had to be done.
However, Jon was not your typical youth pastor. His three-fold strategy to win his students to Christ was not for the faint of heart. First, to make sure they clearly understood what it meant to follow Christ, he began preaching a Sunday evening hour-long sermon series on “Justification by Faith.” Second, to make sure his students understood the concepts, he and his wife invited them to evening discussions in their home. Third, because he didn’t trust in the power of his own persuasiveness and programming, Jon began to pray for each student by name, often spending hours each day asking God to ‘pour out’ his Spirit upon his teaching and ‘awaken’ the hearts of his listeners. After a year and a half of intense efforts… nothing changed.
Then suddenly it seemed to Jon as if “the Spirit of God began extraordinarily to set in and to wonderfully work among us.” Several students began to follow Christ. One was a young woman who had been the ringleader of the party crowd. Word of her conversion went “like a flash of lightning” into the heart of virtually every youth in town. They came to Christ in a flood and would talk of nothing but Jesus and eternal things for hours on end. The change in the young people was so dramatic that soon the work of God spread to their parents and then to the entire town.
Within six months nearly a quarter of the town’s population professed faith in Christ. Jon later wrote:
“There was scarcely any in the town, old or young, left unconcerned about the great things of the eternal world… The work of conversion was carried on in a most astonishing manner… and the number of true saints multiplied… (until) the town seemed to be full of the presence of God.” 
As word of the ‘revival’ among Jon’s students spread, churches and schools across America began to seek a similar work in their own towns. Churches began to passionately preach the truth and create small groups where people could connect with one another and the word of God. But Jon’s model had convinced that that great teaching and educational programs were not enough to reach the next generation. They began to unite in prayer asking God to pour out his Spirit upon their efforts and awaken the hearts of those farthest from God.
Within seven years, the First “Great Awakening” had swept the eastern seaboard resulting in as much as 15% of the total population of America professing conversion to Christ. Jon’s approach to student ministry not only transformed the church, it also became the underlying educational philosophy for three generations of “revival colleges,” such as Dartmouth, Brown, and Princeton, who lated appointed Jon their college president.
Of course by then Jonathan Edwards, had become a household name.
Do American Colleges Need Revival?
Do twenty-first century schools and churches need such ‘revival’? The question seems laughable to those who equate ‘revival’ with slick televangelists, emotional appeals and high-pressure altar calls resulting in little long-term fruitfulness, or periods of religious excitement when undergrads neglect their studies to immerse themselves in dualistic expressions of spirituality.
Yet to Jonathan Edwards and most early American cultural and educational leaders, ‘revival’ meant something altogether different. For them revival was a descriptive term for the aftermath of a season of ‘spiritual awakening’ caused by ‘an outpouring’ of God’s Spirit. The outpouring of the Spirit resulted in the same kind of knowledge of God’s Presence, sense of awe, conviction of sin, and sacrificially loving community that was evoked in the church at Pentecost (Acts 2:42-47). As J.I. Packer boldly articulates, “Revival is a repeat of the outpouring of the Spirit at Pentecost.
To Edwards, a spiritual awakening was a season of an “extraordinary effusion of the Spirit of God” that resulted in “accelerating and intensifying” the normal ministries of the Holy Spirit. Edwards described such seasons as times when:
“God seems to have gone out of his usual way, in the quickness of his work, and the swift progress his Spirit has made in his operations on the hearts of many. (M)uch was done in a day or two, as at ordinary times … is done in a year.”
To Edwards, spiritual awakening was key to the mission of the church and academy.These seasons of the “outpouring” of the Spirit resulted an intensified conviction of sin, sanctification of character, illumination of intellect, and impact upon culture so that Christians became more earnest in their pursuit of God, more Christ-like in their love and service, and more committed to their vocation in the world.
Edwards’ experience in the Great Awakening coupled with a lifetime of scholarship on the subject led him to the conclusion that: “(F)rom the fall of man to this day wherein we live the work of redemption in its effect has mainly been carried on by remarkable pourings out of the Spirit of God.”
Could he be right?What might such a movement look like in American churches, youth groups, colleges, and cities?
A Third Great Awakening?
While much has been lost in American excesses over the past century, Edwards’ older idea of revival being the result of a spiritual awakening is central to historic evangelical higher education. The quest for society-wide spiritual awakening drove much of the educational vision of nineteenth-century Evangelical leaders in their attempts to develop America’s first genuinely Christian colleges. As George M. Marsden, noted historian of higher education and Edwards’ leading biographer explains:
“Much of the antebellum collegiate education was shaped by New Englanders with an Edwardsean heritage, (who) controlled most of the nations leading colleges, including the state ‘universities.”
The best of these colleges formed the intellectual backbone of a transatlantic revivalism” that became “the dominant theme in America from 1800 to 1860” and a “central mode of our search for national identity.” In these colleges, literature, art and the sciences moved into the academic curriculum for the first time, the anti-slavery movement found a welcomed sanctuary, the largest foreign missionary movement in history found its origin, a vision for universal public education found a champion, and a resilient ethic of moral citizenship found a remarkable incubator. 
Noll notes that the leaders of these colleges were key to a “surprising intellectual synthesis” of evangelicalism and common-sense moral reasoning that dominated American thinking from 1790 to 1865 and which led to the remarkable “Christianization” of American society. As legendary historian Timothy Smith asserts, these educators first and foremost “were revivalists” and we ignore their effectiveness to our peril (author’s italics).  Their effectiveness as educators came, not in spite of their commitment to the work of the Holy Spirit in higher education, but rather because of it.
Edwards and the Humility to Learn from History
All this is to say that Jonathan Edwards certainly appears to be a promising starting point for educators and ministers seeking to reach a new generation marked by spiritual apathy and what researchers Christian Smith, and Melinda Lundquist Denton have labeled “moralistic, therapeutic deism.” Accordingly, this series will exploring Jonathan Edwards’ theology of spiritual formation and awakening in 19th century American higher education in order to connect it to our 21st century educational philosophy and practices.
However, before we can learn anything from Edwards, we first need to humble ourselves as he did on that fateful day in 1734, when he finally admitted that “business as usual” was failing his students. Then and only then can we look into the genius of this man who’s “revival thinking” shaped virtually all American higher education for over 150 years. As Marsden expressed so eloquently in his biography of Edwards:
“We will never learn anything from the sages of the past unless we get over our naïve assumption that the most recently popular modes of thought are best… We need to use history for the guidance it offers, learning from the great figures in the past—both their brilliance and shortcomings. Otherwise we are stuck only with the wisdom of the present.”
In future posts I will explore key moments in the history of the Holy Spirit and the Liberal Arts in relation to Smith and Denton’s generational research and then tackle Edwards’ unique approach to genuinely Christian higher education that proved so influential in early American colleges.
Jonathan (1737)A Faithful narrative(, 1972). Normally r
 (, 1984), p. 256. See also, Martin Lloyd-Jones, (, 1985), p. 280. For a similar assessment of Pentecost being the “prototypical revival” see also other Reformed theologians such as, Kuyper (1900), Packer (1984), and Lloyd-Jones (1985). This viewpoint is also held by most Wesleyan (e.g. Stokes, 1975; Dayton, 1987), and Pentecostal/Charismatic thinkers (e.g. Williams, 1999; Keener, 1999). See also, Sinclair B. Ferguson, (IL:, 1996), p. 84.
 s... ) See, Samuel Storms, (IL:, 2007), p. 25.
I’m your biggest fan, I’ll follow you until you love me Papa, paparazzi
—Lyrics from “Paparazzi” as performed by Lady Gaga
The streets of Boston course with life as a crowd greater than the city’s total population joins in celebration.
Commerce grinds to a standstill.
Grown men weep.
The governor joins the standing-room-only multitude on Boston Common and declares the festivities, “the greatest day in New England history.”
If that sounds to you like a good description of the victory parade for the 2004 Boston Red Sox who vanquished a 68 year-old ‘Curse of the Bambino” with a World Series championship, you’re not far from the truth. The Red Sox parade attracted an incredible sixty-eight percent of greater Boston’s population.
However, these words actually describe something even more historic: the 1740 farewell sermon of British evangelist George Whitefield–an event that drew 135 percent of colonial Boston. No wonder Harry Stout has calls Whitefield “Anglo-America’s first modern celebrity.”
And Whitefield’s celebrity is no accident. It is the result of a carefully orchestrated public relations tour de force. Whitefield and his publicist, William Seward, worked tirelessly to promote the evangelist’s exploits, writing as many as a hundred personal letters, articles, and journal entries a day to a vast network of leaders and publishers throughout the New World. Incredibly, Whitefield personally wrote or inspired thirty-percent of every work published in America in 1740. By the time he reaches Boston, all of New England is in a fever pitch. Six weeks and 175 sermons later, “virtually every New England inhabitant” has heard Whitefield preach face-to-face.
Sinners is the Hands of an Angry God
One hundred miles to the west, fiery preacher Jonathan Edwards waits not with condemnation, but delight. Rather than dangling the “paparazzi” of his day over the pit of hell, Edwards follows media coverage of Whitefield’s every move with growing delight. He even invites the innovative young preacher to fill his famous pulpit in Northampton, Massachusetts.
Edwards helped start this media sensation in the first place. His autobiographical Faithful Narrative  was an international best seller for nearly three years before Whitefield’s preaching tour, making Edwards a towering public figure in his own right. He has helped stoke a deep hunger for spiritual awakening throughout the colonies; a hunger now filled by Whitefield’s flamboyant preaching and growing celebrity.
While many Christians today decry our shallow media-driven celebrity culture, leaders of the Great Awakening recognized that capture society’s imagination with spiritual realities required media-driven celebrity. And capture it they did. By year’s end, perhaps as much as fifteen-percent of the population of the American colonies professes conversion to Christ in one of the most transformative social movements in American history.
Edwards and Whitefield helped birth not only one of the most transformative cultural movements in America history—the First Great Awakening—they also helped launch America’s celebrity culture. Twenty-first-century culture-makers seeking to birth society-wide transformation on the level of the Great Awakening would be wise to pay careful attention to the lessons Edwards and Whitefield learned in using celebrity for the glory of God.
Celebrity is perhaps the most coveted and least understood concept in contemporary culture. While the billion-dollar celebrity industry seems to grind out a new subject for fifteen-minutes of fame nearly every fifteen minutes, the scholarly community (and the church) has scrambled just to stay current. Recent scholarship has produced many claims to the title of “America’s first celebrity,” ranging from John James Audubon (c. 1826) to Walt Whitman (c. 1850), Buffalo Bill Cody (c. 1885), Douglas Fairbanks (c. 1920), and Ernest Hemingway (c. 1925). Jonathan Edwards and George Whitefield certainly precede each of these contenders, but were they true celebrities? The answer is, perhaps, yes and no.
Celebrity as Star
If one takes the perspective that celebrity is a purely modern invention, then obviously Edwards and Whitefield can’t be celebrities. Many scholars find a strong enough connection between celebrity and modern media to assert that “there is no such thing as celebrity prior to the beginning of the twentieth century.” This school of thought is strongly rooted in film studies and the rise of the Hollywood star-making business. Before 1910, the motion picture industry sold story. However, studio executives soon realized that what they were actually selling was stars—men and women who moviegoers liked and personally identified with beyond the quality of their performance.
For instance, producer Brian Grazer chose the little known TV star Tom Hanks over hundreds of famous actors vying for the lead in Splash (1983), not because Hanks was the most talented, but because audience testing proved he was the most likable. Soon Hanks joined the pantheon of Jimmy Stewart, Cary Grant, John Wayne, Harrison Ford, et cetera—actors America loved not for how they played their role, but simply for who they were.
Hollywood intuited what academic research later demonstrated: people personally identify not merely with the hero of the story, but also with the actor playing the hero in the story. Media-generated personal identification evoked a public hunger for access to the private lives of stars. In small-town America, everyone wanted to know the gossip, slander, triumphs, tragedies of the in crowd. But in the emerging global village, the most popular kids are found on the big screen.
Aided by the media-driven celebrity industry, stars quickly became what Richard Schickel calls “intimate strangers.” People wanted to know these stars and be connected to them personally. Graeme Turner asserts that we can actually “map the precise moment a public figure becomes a celebrity”: when their “private lives attract greater public interest than their professional lives.”
It wasn’t long before stars began to realize that they had become a commodity to be marketed and traded, not only by studio heads, but also by their own publicity people. Within a few short years, the public relations and celebrity gossip industries were born. Soon Paparazzi was a household word.
Since Edwards and Whitefield were dead for over a hundred years before the first Hollywood stars were born, it is hard to see how they are celebrities in this limited sense of the word.
Celebrity as Hero
However, other scholars adopt a broader understanding of celebrity, one that seems to better fit Edwards and Whitefield. These scholars root their understanding of celebrity in the Latin words for “fame” (celebritas) and “being famous” (celebrer) and in Western society’s desire to “celebrate” greatness.  Human beings need heroes to emulate.
Both the Greco-Roman and Judeo-Christian traditions developed strong “hero-making” story cultures. We tell the stories of heroes such as Hercules, Achilles, Odysseus, Perseus, Jason, Atalanta, David, Elijah, Esther, Mary, Paul, and Peter because they embody the virtues valued in our culture.
Yet for cultural heroes to serve as public role models, they need to be both virtuous and known. A virtuous man or woman whose story goes untold simply can’t be emulated. Therefore, the desire to be great and the desire to be famous are not necessarily mutually exclusive. As Paul boldly declares, “Follow me as I follow Christ” (1 Cor. 11:1).
Perhaps it is more helpful to follow Daniel Boorstin’s distinction between a genuine celebrity and what he calls a “pseudo-celebrity.” Pseudo celebrities, as the Hollywood school of thought asserts, are differentiated mainly by the “trivia of personality,” whereas true celebrities are heroes who are distinguished by their achievements, virtues, and character. Edwards and Whitefield appear to fit this second type. Although there is no universal consensus, celebrity studies seem to point to four distinct stages in the creation of a genuine celebrity: (1) A defining incident or accomplishment makes someone a “hero”; (2) some kind of identification with the hero’s character sparks admiration and a desire to connect with the hero; (3) intentionality by the hero (or someone acting on behalf of the hero) meets public desire for a greater connection by providing access to their “story” and their life; and, (4) the public’s identification with the hero exerts influence in other people’s lives that shapes their behavior.
Edwards’s celebrity clearly fits this pattern.
(1) Edwards’s public story begins with a clear defining incident—a powerful revival among the youth in his church results in the conversion of 300 people, a quarter of the town’s population, transforming youth culture in Northampton. Soon there is “scarcely any in the town, old or young, left unconcerned about the great things of the eternal world [. . . .] The work of conversion was carried on in a most astonishing man¬ner [. . .] and the number of true saints multiplied [. . . until] the town seemed to be full of the presence of God.”
(2) These events spark a profound identification, not only in America, but across the English-speaking world. Edwards’s church became “the talk of New England” and famous British cleric Isaac Watts declared, “We have not heard of anything like it since the Reformation, nor since the first days of the apostles.” What minister (or Christian) would not want this to happen in their church? People wanted to know more.
(3) Edwards responds to this interest with acute intentionality. He publishes A Faithful Narrative of the Surprising work of God in the Conversion of many Souls in Northampton, and Neighbouring Towns and Villages of the County of Hampshire, in the Province of the Massachusetts-Bay in New England. It becomes an international best seller reprinted at least ten times in three languages before Edwards’s death and over fifty times since.
(4) Faithful Narrative provides Edwards with the influence and “international audience for which he longed.” More than any other published statement, Faithful Narrative would “define the standard expectations for evangelical conversion” and firmly establish Edwards as the “revival expert” with broad readership for his future publications on the Awakening. For over a century, it serves as a nearly canonical corpus for New England revivalism. More dramatically, it opens the door for interest in Edwards’s more scholarly works so that Edwards eventually comes to be known as “America’s greatest theologian.”
Notice the key role that intentionality plays in Edwards’s celebrity. Without his providing the story, there is no story, and therefore, no celebrity. Without Edwards’s providing a personal account of the revival—an incident he did not “cause,” but which spread to his church from the surrounding villages—this “towering intellectual figure” could very well have remained unknown and unread.
Whitefield as Heroic Celebrity
Whitefield’s celebrity also appears to fit this four-stage cycle as well.
(1) Whitefield’s first trip to America (mostly in Georgia from 1737–1738), followed by his tremendously successful campaign in London, creates an international incident that introduces him into popular imagination. Whitefield’s adoption of John Wesley’s practice of “field preaching” (versus preaching inside churches) coupled with his profound dramatic gifts and unusual anointing create a sensation. His sermons are some of the most compelling theater of his generation, recasting “biblical history in a theatrical key.”
(2) Whitefield’s preaching generates tremendous public identification. Theater is all but unknown in America, and Whitefield’s dramatic performances (in comparison to the logical treatises offered by most New England pastors) connect in an unprecedented way. People love Whitefield. They flock to hear him preach. They relish his willingness to take on the (ancestral hierarchical) establishment. They can’t get enough of him. Newspapers normally committed to business and political news are filled with accounts of his success.
(3) In preparation for his second American preaching tour (1740-1741), Whitefield demonstrates unusual intentionality in managing his celebrity. He fashions a clearly defined and “audacious” plan to build on his momentum and transform his revival movement into “an international event with himself at the center.” He and his publicists unleash a barrage of publicity employing careful use of social networking and mass media. People are able to “personally” connect with him through him publishing his personal journals and maintaining a grueling schedule of personal appearances.
(4) Whitefield’s growing celebrity soon grants him unparalleled influence. He is able to network with the rich and powerful, target key social causes (especially orphans and African American education), and take controversial anti-institutional stands on the issues of his day (unconverted ministers). Whitefield becomes “the first in a long line of public figures whose claims to influence would rest on celebrity [. . .] rather than birth, breeding, or institutional fiat.”
Like with Edwards, it is difficult to miss the critical role intentionality plays in Whitefield’s celebrity. His use of William Seward’s immense talent as a public relations officer is critical to his success. He certainly would have connected with people without it, but he could never have attracted such remarkable crowds without the tireless efforts of Seward and his network of advance men. As Stout asserts:
“Where other influential preachers. . . wrote learned treatises and preached in meetinghouses. . . to audiences totaling in the thousands. . . Whitefield wrote best-selling journals and drew audiences that must be totaled in the millions. . . For comparison one must look to an electronic age and. . . movie stars.”
Both Edwards and Whitefield appear to fit the criteria of heroic celebrities. Without the celebrity account provided by Edwards’s Faithful Narrative, it is entirely possible that America would not have been primed for Whitefield’s publicity and preaching. From a human perspective, it is not unreasonable to claim that Edwards and Whitefield’s efforts helped initiate America’s first celebrity culture, and that celebrity culture in turn helped birth the First Great Awakening. Mark A. Noll, arguably the most influential historian in our contemporary understanding of the First Great Awakening, notes that although revival can be viewed as the result of a movement of the Holy Spirit, it can also be interpreted as an effect of human agency and leadership:
“By taking note of the agents who, whether perceived as servants of God or merely adept shapers of culture, historical explanation adds the sphere of human responsibility to realms of theological principle.”
The leaders of the First Great Awakening were young men of great natural gifts who preached, wrote, promoted, and built institutions with unusual force. Their actions mattered, regardless of their motivations or by what power they were energized. This in no way minimizes the Holy Spirit’s role in the First Great Awakening. Something truly remarkable occurred in this movement that no amount of human effort has ever been able to recreate (although not for lack of trying). However, it does emphasize that the Holy Spirit worked though human leaders who made wise use of the means at their proposal, including their celebrity.
Edwards himself came to embrace the importance of human leadership in the Awakening. One of his central contributions to religious self-understanding was his refusal to accept an either/or dichotomy between divine and human impulses. His first work in the midst of the Great Awakening, Some thoughts concerning the present revival of religion (1741), was an urgent appeal for human leaders to promote the work of God by wise and strenuous efforts.
His first major publication in the aftermath of the Great Awakening, A treatise regarding religious affections (1746), was in many ways his “second thoughts about the first great awakening.” Edwards claimed that Satan won a great victory in the Awakening because human leaders failed to embrace their God-appointed role in directing such a powerful “pouring out of the Spirit of God.”
Edwards and Whitefield were not leaders who shirked their human responsibility. Their model points toward a possible future for leaders seeking to become “adept shapers of culture” in the twenty-first century. However, before we can directly apply the principles they employed in the eighteenth century to our contemporary setting, we must first account for a factor with which Edwards and Whitefield never had to contend: contemporary pseudo celebrity culture.
The Rise of Pseudo Celebrity
The problem with the celebrity cycle is that it is essentially value neutral. The process that makes someone a heroic celebrity is essentially the same as the process that makes someone a pseudo celebrity. As the Hollywood school of thought contends, something went seriously awry with celebrity in the early twentieth century. It is as if somewhere we decided that if you can’t be a true hero without also achieving fame, why bother with virtue at all? Contemporary media makes it all too easy to skip heroism and jump straight to the stardom of a pseudo celebrity who is “well-known only for being well-known.”
In pseudo celebrity, the inciting incident moves from important to trivial (and/or contrived); intentionality moves from important to critical; and identification moves from character to personality. The pseudo celebrity “develops their capacity for fame, not by achieving great things, but by differentiating their own personality from those of their competitors in the public arena.”
Dry Erase Girl
A good example of this phenomena is found in the “dry erase girl” resignation hoax. This meme serves as a great example of how the four-stage cycle can be applied to the creation of pseudo celebrities.
(1) On the morning of August 10, The Chive, a relatively unknown Web site, creates an incident by posting a series of pictures under the banner: “Girl quits her job on dry erase board, emails entire office.” The hilarious photos, received from “a person who works with [. . .] Jenny,” chronicle a young worker’s struggle with her boss’s sexual harassment, her subsequent resignation, and the outing of her boss’s odd Internet viewing habits.
(2) By the afternoon of August 10, the public’s identification with Jenny’s plight makes the story is an instant Internet sensation. The photos “soared to the top of Google and Twitter trends, and a group of Facebook pages popped up to honor” the brave underling. Who wouldn’t root for this perky persecuted worker and her “heroic” actions? People were dying to connect with Jenny and know more of her life and future.
(3) The role of intentionality becomes obvious on August 11, when the Web site TechCrunch reveals that it was all a publicity stunt. “Jenny-the-Dry-Erase-Girl” is really Elyse Porterfield, a struggling young actress hired by The Chive to perpetrate the hoax.
(4) By the evening of August 11, Porterfield and The Chive editor have garnished sufficient influence to be interviewed by CBS News Entertainment to discuss their successful creation of the hoax. Thirty-six hours after the first posting, The Chive and Porterfield are hot properties. Could an acting role be far behind? (And of course, I’m pulling for Porterfield. She is so darn likable.)
In less than two twenty-four-hour news cycles a hoax is: (1) perpetrated, (2) debunked, and (3) milked for enough publicity to become national news and achieve celebrity status. Porterfield is the paramount pseudo celebrity created via what Boorstin calls a “pseudo-event fabricated by the media and evaluated in terms of the scale and effectiveness of their media visibility.”
Pseudo Celebrity and Cultural Currency
Notice, however, how the final stage of influence is still very much intact. In fact, the defining characteristic of the contemporary pseudo celebrity culture is the shallow but powerful nature of the identification it engenders. Pseudo celebrity endorsements are both effective and pervasive, because these superstars are integral parts of our lives and intimately tied to our greatest hopes and fears.
In a culture devoid of meaning and relationship, the pseudo celebrity system offers powerful images to direct our lives. Media outlets create an “illusion of accessibility and relationship.” In a society hungering for close personal relationships, the pseudo celebrity system delivers pseudo-relationships with people we feel connected to but have never met. When Lady Gaga sings, “I’m your biggest fan, I’ll follow you until you love me,” she is eerily describing the zeitgeist of paparazzi culture. Through pseudo celebrity culture, we perpetrate a new American mythology: not the maxim that strong character, hard work, and perseverance will eventually lead to success and happiness, but rather be in the right place at the right time, with the right YouTube video and you too can be famous. The underlying story behind pseudo celebrity becomes: it could happen to me.
Not everyone can be a hero, but anyone can be famous. Accomplishments might put someone in a position to be noticed by the media, but only the intentional courting of the public eye can produce an ongoing celebrity. This is the underlying secret of our pseudo celebrity culture: it’s all about the Benjamins. Celebrities are needed to drive the economy, sell the products, and fill the airtime so as to generate advertising dollars to sell even more products. Pseudo celebrities are the ultimate wedding of consumer culture and democratic aspirations. In a society cynical about truth, and without a clear sense of common good informing our ethical decisions, the pseudo celebrity system guarantees that even if I don’t know how to live a meaningful life, at least I’ll know how to dress.
On Being a Twenty-first Century Heroic Celebrity (and Not a Pseudo Celebrity)
Does this trivialization of celebrity mean that twenty-first-century culture-makers should eschew all celebrity and start dangling our own paparazzi over the pit of hell? Perhaps. But if the realm of celebrity is stripped of every true hero, all that remains will be pseudo celebrities. And a world without public heroism is a profoundly unbiblical idea. Without contemporary additions to the Hebrews 11 hall of fame, how can we expect a new generation to “Remember your leaders [. . . .] Consider the outcome of their way of life and imitate their faith”? (Heb. 13:7). If we don’t have heroic celebrities who are broadly famous in our culture, then haven’t we lost our culture already? To put a twist on Edmund Burke’s oft-quoted aphorism: “All that is necessary for pseudo celebrity to triumph is for heroic celebrities to do nothing.”
Still, some might argue: yes, we need heroes, but shouldn’t we leave hero-making to God? You would certainly think so if you read evangelical devotional literature. Even thoughtful historians often help perpetrate the myth that the Holy Spirit alone drew the giant crowds that followed the saintly Whitefield, as if he wanted only to be left alone with his Bible. Consider Stephen Mansfield’s hagiographic account:
“What could explain the crowds, always the crowds? It must be simply the grace of God and his decision to use a slight, squint-eyed boy to change lives.”
My point is not that the supernatural impact of Whitefield’s ministry is difficult to account for except by the grace of God (more on this later), only that Whitefield carefully cultivated and judiciously utilized his celebrity for the glory of God. Why should twenty-first-century leaders be any different? Moses was “more humble than anyone else on the face of the earth” yet he wrote books that celebrated his own heroism (Numbers 12:3). Nehemiah certainly wasn’t shy in trumpeting his own accomplishments. And David commissioned the telling of the heroic story of Ruth in order to clear up a public relations problem in his (Gentile) heritage. Yet Moses, David, Ruth, Nehemiah, Whitefield, and Edwards possessed at least three further traits that define their heroic celebrity and which might help mitigate against contemporary pseudo celebrity.
The Compelling Authenticity of a Life Well Lived
Edwards and Whitefield were men of remarkable integrity. Edwards was no pseudo celebrity scholar. He was the real thing. He was devoted to the calling of his craft, often spending thirteen hours a day in his study. Nor was he a public figure who wilted in private. He developed a profound contemplative prayer life, forged a beautiful marriage, and stayed deeply involved in the lives of his eleven children.
Although Whitefield never achieved Edwards’s “depth in his thinking about culture,” he began each day reading his Greek New Testament and returned to finish his master’s degree at Oxford after already achieving much of his fame. He worked tirelessly to improve as an orator (and actor). More importantly, he was a man of profound personal and financial integrity. He raised staggering amounts of money while maintaining a Spartan lifestyle that bordered on asceticism. Both leaders escaped moral scandal despite determined enemies and years in the public eye.
This is not to say that these men were perfect; they both freely admitted their mistakes and misjudgments in their own writings. Whitefield wrote, “Alas! Alas! In how many things have I judged acted wrong. I have been too rash and hasty in [judging the] character, both of places and persons. . . I have used a style too apostolical . . . been too bitter in my zeal . . . and published to soon and too explicitly. . . By these things I have hurt the blessed cause I would defend.” But rather than repelling followers, such authenticity drew men and women to his celebrity. In short, they were actually men who could be admired; they were heroic celebrities who might be emulated.
Twenty-first-century culture-makers must strive for the same excellence in craft and character. Pseudo celebrity culture has bred cynicism regarding all celebrities. Americans crave authenticity but expect duplicity. We are looking for our heroes to fall, and the celebrity media industry is only too happy to pounce when they do. Those who would aspire to heroic celebrity must be absolutely certain that they are up to the task. Although pseudo celebrities sometimes become heroes over the course of time, heroic celebrities can become pseudo celebrities overnight. Ted Haggard became a national celebrity, not through his accomplishment of building one of the most influential churches in America, nor by his position as President of the National Council of Evangelicals; he became a household name by reason of his infidelity.
This calls for a ruthless commitment to the compelling authenticity of a life well lived. Scholars, ministers, businesspeople, musicians, politicians, filmmakers, artists, actors, and publishers had best count the cost before they dare enter the world of heroic celebrity. They need a radical commitment to master both their craft at a world-class level and the spiritual disciplines, marriage, family, and relational habits required to shape their character toward the fruit of the Spirit.
Great artists, scholars, businesspeople, and ministers are not formed in a day. Great marriages, families, and friendships are forged with great intentionality. Heroic character cannot be instantly formed by sheer force of will, but the ongoing practice of key spiritual disciplines put us in a position to receive the transforming grace of God and be “incrementally changed toward inward Christlikeness.”
This also calls for a countercultural commitment on the part of thoughtful media leaders and public relations specialists to work against the forces of pseudo celebrity. In addition to Edwards and Whitefield, leaders of the First Great Awakening included not only one of the pioneers of publicity and public relations (William Seward), but also three of the key forerunners in modern mass communication: John Lewis, Thomas Prince, and William McCulloch. They were determined to use the power of the media to promote spiritual awakening through Edwards and Whitefield’s celebrity. Twenty-first-century media leaders must seek for the true heroes in our society and make certain their stories are told. They must also do everything within their power to insure that those they promote as celebrities are in fact heroes.
The Courageous Ambition of Genuine Humility
Edwards and Whitefield were also men of tremendous ambition to glorify God in the world. Early in his life, Edwards determined, “I will do whatsoever I think to be most to God’s glory [. . . ]” However, Edwards’s humility didn’t prevent him from developing a ruthless ambition to serve the coming of God’s kingdom throughout the world. He continued: “[. . .] and my own good, profit and pleasure to do whatever I think to be my duty [. . .] for the good and advantage of mankind.”
Edwards saw no conflict in these two aspirations, having also resolved to throw off anything smacking of “gratification of pride, or vanity,” and he lived his life to maximally steward the gifts God had entrusted to him by establishing himself as a renowned intellectual force for good.
Whitefield too was a man possessed of a deep passion for the glory of God with a corresponding repudiation of self-glory. Yet, he also held to a keen sense of the importance of his impact upon the world. Certainly, the hierarchical worldview of Edwards and Whitefield’s day helped them seize those opportunities in ways that our current pseudo celebrity, democratic, level-playing-field worldview does not. They were encouraged to aspire to become “great men” from their youth, and their respective Yale and Oxford educations only reinforced the idea that they were God’s elite. They did not need to be asked to step forward as celebrities. They knew it was a responsibility entrusted to them by God and correspondingly seized the day.
Not so today. The cynicism of pseudo celebrity when combined with tireless assaults upon anyone who dares stick their heads above the democratic crowd has had a devastating impact on moral leadership. True heroes step back from the public limelight while pseudo celebrities push themselves forward. Those who do not possess true character and accomplishment manipulate the media for their own celebrity, whereas those who possess some modicum of humility shrink back. True heroes fear not only their own ego, but also the potential humiliation involved in having a target painted on their back. For instance, it is now a right of passage for nearly all intellectual, cultural, and spiritual leaders to have multiple Web sites devoted to their demise.
Overcoming our contemporary aversion to principled heroism will call for the courageous ambition of genuine humility on the part of twenty-first-century cultural leaders. Like Saul’s army before Goliath, unbelief sometimes looks a lot like humility. Genuine humility, on the other hand, sometimes appears arrogant. While lifelong soldiers cowered in fear, David was willing to push past his brother’s stinging accusation, “I know how conceited you are” in order to seize the heroic challenge (1 Sam. 17:28ff). Twenty-first-century culture-makers who wish to wisely use celebrity for the glory of God will also need to regularly weather the pseudo celebrity culture’s challenge of “Who do you think you are?” in order to stand as heroic celebrities.
This will also require careful partnerships with thoughtful public relations professionals and new media experts. As media expert Phil Cook, exclaims, “If you don’t control your perception” and “the story that surrounds you [. . .] you’ll live the rest of your life at the mercy of those who will.”
One need only look at James Monaco refers to persons who come to the public eye but fail to control their public image as “Quasars.” They are at the mercy of the media’s construction of their image, and that construction is nearly always bad.the “Tina Fey effect” in the last presidential election for a warning against the dangers of losing control of your own image. Unlike the leaders of the Great Awakening, today’s leaders have allowed our culture’s perception of spirituality to drift at the mercy of the mass media’s construction. Oprah and Richard Dawkins have done more to shape mass media’s conception of faith (or lack thereof) than countless pastors and other spiritual leaders. Only by drawing upon the savvy leadership of the best public relations experts, journalists, filmmakers, television creators, and new-media mavens is there any real chance of reversing this trend.
The Unmistakable Stamp of Divine Exaltation
In the end, Edwards and Whitefield’s lives bore the unmistakable stamp of divine exaltation. Their personal lives and vocational success simply defied all human explanation. Although self-exaltation may lead to pseudo celebrity, there is a type of exaltation only God can bestow. As the psalmist declares, “It is God who judges: He brings one down, he exalts another” (Ps. 75:7).
Celebrity did not bring David in from the shepherd field, release Joseph from prison, nor fill Mary’s womb with divine offspring. They were men and women who followed the biblical injunction: “Humble yourselves, therefore, under God’s mighty hand, that he may lift you up in due time” (1 Pet. 5:6).
Each hero waited in relative obscurity—growing in character while mastering the disciplines of their craft—waiting for the moment chosen by the God whose eyes “range throughout the earth seeking to strengthen those whose hearts are fully committed to him” (2 Chron. 16:9).
For some, like Daniel and Esther, this call came at a relatively young age. For many others, like Moses and Anna, the call came much later. In either case, these biblical figures were ready when their moment arrived.
Whether short or long, God used their time in secret preparation to forge in them the strength of character to support the weight of their calling. Edwards and Whitefield were men of similar character. When the divine moment came—in the 1734-1734 revival in Edwards’s church and the 1739 revival under Whitefield’s itinerant preaching—these two principal leaders of the First Great Awakening knew what to do. Once exalted by God to a place of celebrity, they were ready to bear the responsibilities it demanded and steward their celebrity for the glory of God. In doing so, they helped spark one of the most socially transformative movements in American history. W
ill the twenty-first-century be any different? We may never know how many potentially dynamic cultural leaders will be lured by the siren song of pseudo celebrity, impatiently squandering their youth seeking fame instead of steadily building the craft and character required for their divine moment. Still, we must do everything within our power to help foster spiritual depth as well as professional excellence. In an age hungering for the depth of genuine authenticity to counteract the shallowness of pseudo celebrity, waiting for God’s timing could make all the difference.
The Greatest Day in World History?
Will we see again the equivalent of the crowds that thronged Boston Common for Whitefield’s farewell sermon? Perhaps not. But if we do, that crowd will more likely gather in movie houses worldwide and/or at a massive Web cast than a single venue. A twenty-first-century equivalent of Whitefield is more likely a cutting-edge filmmaker, actor, or television producer than a traditional evangelist.
A twenty-first-century equivalent of Edwards might take the form of a C. S. Lewis, the Oxford scholar who built upon his prestigious position through popular writings and radio broadcasts that gave him a celebrity—the cover of Time magazine for The Screwtape Letters—that made his complex moral and theological arguments beloved reading for a generation of children and adults. Either manifestation would certainly be a great day for the world as we know it.
In a media-saturated age marked by both an unhealthy appetite for pseudo celebrity and a deep cynicism toward heroism, it would be hard to find a better tonic than the courage and authenticity of Edwards and Whitefield, heroic celebrities unafraid to utilize their fame for the glory of God.
The thought that we can sit on the sidelines and call down judgment upon today’s celebrity culture may be as dangerous as it is naive. We are called to be missionaries in a media-driven culture. Wishing it weren’t so won’t make that fact go away. To impact our image-driven generation for the kingdom of God will require entering the fray prayerfully, thoughtfully, and with great excellence. And if all else fails, we can always dangle a few paparazzi over the fires of hell. Or, better yet, we can follow Whitefield’s example and hire them.
 The 2004 Red Sox victory parade attracted an estimated 3 million out of 4.4 million in greater Boston (68 percent), whereas Whitefield’s farewell sermon drew 23,000 from of the city population of 17,000 (135 percent). Whitefield’s more modest estimate was 20,000 (118 percent). Mark A. Noll, The Rise of Evangelicalism: The Age of Edwards, Whitefield, and the Wesleys (Downers Grove, IL: InterVarsity Press Academic, 2003), 79.
 Harry S. Stout, The Divine Dramatist: George Whitefield and the Rise of Modern Evangelicalism (Grand Rapids, MI: Eerdmans, 1991), x.
 Stout, Divine Dramatist, 90; Frank Lambert, Pedlar in Divinity: George Whitefield and the Transatlantic Revivals, 1737-1770 (Princeton, NJ: Princeton University Press, 1994), 128; Arnold Dallimore, George Whitefield: The Life and Times of the Great Evangelist of the Eighteenth-century Revival (Westchester, IL: Cornerstone Books, 1979), 527; and Harry S. Stout, “Whitefield, George,” Dictionary of Christianity in America, ed. Daniel G. Reid (Downers Grove, IL: InterVarsity Press, 1990), 1252.
 George M. Marsden, Jonathan Edwards: A Life (New Haven, CT: Yale University Press, 2003), 202.
 Jonathan Edwards and C. C. Goen, A faithful narrative of the surprising work of God in the conversion of many Souls in Northampton, and neighbouring towns and villages of the County of Hampshire, in the Province of the Massachusetts-Bay in New England. The Works of Jonathan Edwards, Vol. 4: The Great Awakening (New Haven, CT: Yale University Press, 1972).
 Richard Rhodes, John James Audubon: The Making of an American (New York, NY: Alfred A. Knopf. Blake, 2004); David Haven, Walt Whitman and the Culture of American Celebrity (New Haven, CT: Yale University Press, 2006); Joy S. Kasson, Buffalo Bill’s Wild West: Celebrity, Memory, and Popular History (New York, NY: Hill and Wang, 2000); Richard Schickel, Douglas Fairbanks: The First Celebrity (London, UK: Elm Tree Books, 1976); Leonard J. Leff, Hemingway and His Conspirators: Hollywood, Scribners, and the Making of American Celebrity Culture (Lanham, MD: Rowman & Littlefield, 1997). Other proposed contenders include: Adah Isaacs Menken (c. 1855), see Renée M. Sentilles, Performing Menken: Adah Isaacs Menken and the Birth of American Celebrity (Cambridge, UK: Cambridge University Press, 2003); Gertrude Stein (c. 1900), see Karen Leick, Gertrude Stein and the Making of an American Celebrity (New York, NY: Routledge, 2009); and Charles Lindbergh (c. 1940), see Randy Roberts and David Welky, Charles A. Lindbergh: The Power and Peril of Celebrity, 1927-1941 (Maplecrest, NY: Brandywine Press, 2003).
 Richard Schickel, Intimate Strangers: The Culture of Celebrity (Garden City, NY: Doubleday, 1985), 21.
 Richard DeCordova, Picture Personalities: The Emergence of the Star System in America (Urbana, IL: University of Illinois Press, 1990).
 Malcolm Gladwell, Blink: The Power of Thinking Without Thinking (New York, NY: Little, Brown and Co, 2005), 45.
 There are some who believe that Hollywood’s star-making days are over and are now being replaced by the experience-making of stadium theaters, 3-D glasses, concept movies, and CGI. Given the blockbuster opening weekend ($35 million) of the low-tech but star-studded The Expendables (2010), I suspect this argument will grow even more heated.
 See Schickel, Intimate Strangers; and Graeme Turner, Understanding Celebrity (Thousand Oaks, CA: SAGE, 2004), 3, 8.
 Leo Braudy, The Frenzy of Renown: Fame & its History (New York, NY: Oxford University Press, 1986).
 See also 2 Thessalonians 3:7-9. All references are from the New International Version.
 Daniel J. Boorstin, The Image, or, What Happened to the American Dream (London, UK: Weidenfeld and Nicolson, 1861), 58; and Daniel J. Boorstin, “From Hero to Celebrity: The Human Pseudo-event,” in David Marshall, The Celebrity Culture Reader (New York, NY: Routledge, 2006), 72-90.
 Robert W. Jenson, America’s Theologian: A Recommendation of Jonathan Edwards (New York, NY: Oxford University Press, 1988), x. See also, Joseph A. Conforti, Jonathan Edwards: Religious Tradition & American Culture (Chapel Hill, NC: University of North Carolina Press, 1995); Douglas A. Sweeney and Allen C. Guelzo, The New England Theology: From Jonathan Edwards to Edwards Amasa Park (Grand Rapids, MI: Baker Academic, 2006).
 Michael J. Crawford chronicles that between 1712-1732 the Connecticut River Valley alone experienced as many as fifteen revivals before the first of two “outpourings” in Edwards’s Northampton, Massachusetts, church (1734-1736, 1740-1742). See, Seasons of Grace: Colonial New England’s Revival Tradition in Its British Context (New York, NY: Oxford University Press, 1991), 108. To his credit, Edwards’s own account mentioned “nearly every church in Western Massachusetts and twenty in Connecticut.” See Marsden, Jonathan Edwards, 162.
 Harry S. Stout, The New England Soul: Preaching and Religious Culture in Colonial New England (New York, NY: Oxford University Press, 1986), 228.
 For more insight into the use of media, publicity, et cetera in the First Great Awakening see Frank Lambert, Inventing the “Great Awakening” (Princeton, NJ: Princeton University Press, 1999); Harry S. Stout, “Religion, Communications, and the Ideological Origins of the American Revolution” The William and Mary Quarterly: A Magazine of Early American History 34 (1977): 519-541; and Michael J. Crawford, Seasons of Grace, 13ff.
 Jonathan Edwards and C. C. Goen, Some thoughts concerning the present revival of religion in New England and the way in which it ought to be acknowledged and promoted. The works of Jonathan Edwards, Vol. 4: The Great Awakening (New Haven, CT: Yale University Press, 1972).
 Gary David Stratton, “Jonathan Edwards’ (1703-1758) Theology of Spiritual Awakening and Spiritual Formation Leadership in Higher Education” (PhD diss., Talbot School of Theology, 2009), 59. See also Gary D. Stratton, “Jonathan Edwards’ Treatise Concerning Religious Affections and Gerald McDermott’s Seeing God,” Christian Education Journal 3 (2006) and Samuel S. Storms, Signs of the Spirit: An Interpretation of Jonathan Edwards’ Religious Affections (Wheaton, IL: Crossway Books, 2007).
 Jonathan Edwards, John Edwin Smith, and Perry Miller, A Treatise Concerning Religious Affections, in three parts. The Works of Jonathan Edwards, Vol. 2 (New Haven, CT: Yale University Press, 1959), 5-7.
 Richard Dyer and Paul McDonald, Stars (London, UK: BFI, 2007), 17.
 Chris Rojek, Celebrity: Critical Concepts in Sociology (London, UK: Routledge, 2010), 16, 52.
 Marshall, Celebrity and Power, 10. See also Leo Lowenthal, Communication in Society. Studies on Authoritarianism 3, False Prophets (New Brunswick, NJ: Transaction, 1997).
 Burke probably never used the precise phrase, “All that is necessary for evil to triumph is for good men to do nothing,” but rather, “When bad men combine, the good must associate; else they will fall one by one [. . .]” Daniel E. Ritchie, Edmund Burke: Appraisals and Applications (New Brunswick, NJ: Transaction Publishers, 1990), xiii.
 Stephen Mansfield, Forgotten Founding Father: The Heroic Legacy of George Whitefield (Nashville, TN: Highland Books/Cumberland House, 2001), 64.